Tuesday, March 22

t4 | thesis website progress

rough start! figuring out cargo collective
http://cargocollective.com/likewisemagazine

mood board direction:
After critique, I decided to mash up my mood boards ~ they are all going to be relevant to the look and feel of the design.



wireframe:


four screens:

splash / release party pg




home pg




ex of studio visit pg



contributors pg









Monday, March 21

sx | Alice Final


For my research I watched the version titled "Alice's Adventures in Wonderland" from 1972.  Some things I noticed about the set designs were use of color and layering. The colors changed after important shifts during the story. The enviroment was made up of materials that looked flat like plants could have been made of paper, but it was layered so that it would appear more dimensional. I initially respond to the visual / design components. But conceptually, this story can be read as a child's loss of innocence. This is what inspired the direction of my project.

adulthood-childhood
So just a refresher… Here are the topics I explored. Bringing adults back into childhood, flipping the journey of Alice. Again reminder that my space will be inside a corporate business building, offering a common space to break from work.

color theory 
Using color to create different moods and sensations. 

outdoor-indoor
And lastly bringing outdoor elements to an interior space. 




Here’s the brand guide. The name of the space is “spectrum garden”. The overlapping colorful layered type was inspired by the set design I mentioned earlier, while the crayon hand lettering is suppose to evoke a childlike nature. 

I wrote a little paragraph for the invite so I’ll read it now:

work got you down?
take a break! find the orange slide, slide down, down, down instead.
you won’t believe what you’ll find. an indoor oasis with a spectrum of 
colors that will punish your senses away from all the stress. quit watching the
clock and be free from worry with an imaginative nature. come to spectrum 
garden and discover the kid in you. 

“discover the kid in you” is sorta the tag line. 

Here’s the space. The orange slide is the entrance. the ceiling is made up of glass so you can see the sky and the floor is real grass and grass furniture. there are hammocks for relaxing with large leaves over you for shade. The pink room is a meeting / gathering room. The green room is quite literally the green room. You can go in and dance around, while on the tv screens outside will project you in space or at the beach.
When you finish this experience, I thought it would be a fun idea to get to have a DVD take away so you can re-watch and share with other people. 


here’s an example of one flyer or poster. 



here’s how they would be shown all together wheat pasted to a wall. 


Here’s the invite. it reads “work got you down?” large and then has the body copy I read earlier. I imagined that these could come in all the different colors. 


The mark is a simplified identity mark that could be used on the envelope.



 Lastly, here's all the support pieces shown together!

dp | print design inspiration