Friday, February 5

dp | wk 2 progress

I sent out my first important email from to my working list of 20 contributors :) 
This basically just filled everyone in on all the details & I've been scheduling studio visits for next week!! 

In other news:

  • goodman grant proposal completed and submitted 
  • BFA meeting opened a door for a potential release at Art Space during the BFA exhibition 
  • the list of contributors continues to grow 
  • instagram account is ready to go, will start building to it on studio visits 
  • logotype is decided 
  • i have announced the project on facebook and opened submissions for playlists

Here's what that email entailed: ________________________

dear contributors,

I'm thrilled to announce the beginning of Likewise magazine. Each of you have been chosen to contribute in some way & I'm so thankful for all of you, the frontrunners for this collective, having interest in being apart of it. 

Likewise magazine is an arts collective that believes all forms of art are of equal importance and should be treated as such. It is a reaction to my experience as an art student that the different majors become very separate after foundations year and graphic design even more separate than the other art majors. Contemporary art isn't so clear cut and often has overlap in many creative areas. Likewise magazine will strive to not only reflect that but also allow an opportunity for the artists involved to come together and create something that could not happen otherwise. 

YOU the contributors are essential to the success of this magazine. Because I will be curating what work is published, I'm requiring at least one studio visit (if you are local) so that we can talk about your practice and recent / upcoming projects. I want to be sure that your work is represented how you see fit. During this time we will also be posting "sneak peaks" or teasers via instagram so Likewise followers can know what to expect in this issue. 

So please contact me (via this email address) as soon as possible to set up our initial studio visit. 

Here's a list of the times I will be available:
Mondays from 8:00am-10:40am
Tuesdays from  11:00am-1:00pm
Thursday from 11:00am-1:00pm
Fridays from 11:40am-2:20pm

These are times that I know I will be able to meet, but if we need to schedule something else just let me know in the email and I'm sure we can work something out. It's extremely important that we start this conversation asap. Even if you don't have the final work created you think you will want published, we must start talking about what that project is in the next coming weeks.

DEADLINE:  Friday, March 11, 2016 
deadline for all content!!! 

If I do not have digital images of your work / have talked with you about your work by this date I will not be able to include it into the magazine. (& I really really don't want that)
The release will be sometime at the end of April (still in the works on location and date) 

Here's some further details: 


There will be a playlist section of the magazine. If you're interested in submitting a playlist you must turn in a physical CD with original album art as well as an email with the list of songs. It would be great if you named the playlist too. One will be chosen & burned to give out with "special edition" copies of the magazine. 

collaborative shoots~~

Once I start to visit your studios, I will set up a collaborative shoot that will showcase a few of your works together. In which Nelson Pereira will be the photographer & I will be the set design / stylist & Abbie Barker will be the hair stylist. This is super exciting!! So let me see your work asap so I can get a good group together.

solo spreads~~

A few selected artists will have solo spreads that will potentially be accompanied by an article written about their work by Siara Berry. 

I'm so excited to get started and look forward to working with you all. I am still on the hunt for more artists that I want to publish so feel free to give me any suggestions if you think you know someone that would be a good fit. Also I know this is a lengthy email, trying to fit in all the details, but if you do have further questions please let me know. 

Thank you so so much!! 

xoxo Sara Garrison


Wednesday, February 3

sx | further thinking on concept + more inspiration

three layers of concept:


my audience: 

what i want my audience to experience: 


t4 | quote progress

My quote is "MORE SELF LOVE" & i guess i am working backwards. Here's some progress for the word love. These are just the raw scans but I will edit them more digitally. The other 2 words will be created differently // 

t4 | in class type experiments

I worked on two words:



until.. time was up 


Tuesday, February 2

sx | alice in wonderland concept

So I narrowed down my idea to focusing on the effects color has on meaning, mood, and sensation. I also wanted to reverse Alice's journey out of childhood and instead create an experience for adults to go back into childhood. At first I couldn't figure out why an adult would want to do this or where it would go. But I realized that in recent Architecture / Interior Design of creative companies that office spaces and/or studios have moved towards working in more playful spaces to evoke creative thought and to reduce stress. (ex. Google offices) I want my space to be an installation that would appear inside a more corporate business space, that way adults that don't usually have the option to work in or take a break from work can adventure through this space and allow color and the environment to take them back to a child like state / outside of the usual neutral colored office spaces.  

Here's some examples & inspirations:

Monday, February 1

sx | more research + inspiration

Color Theory 

In the introduction to Color: The Film Reader, Brian Price argues that until recently film studies scholars have suffered from “chromophobia,” neglecting to address in any comprehensive way “the centrality of color to the experience and technology of cinema”:
The neglect of color in film studies is a curious one. Color is not simply a choice a filmmaker makes at the level of film stock…[but] a constructive element of mise-en-scene, one that works alongside of lighting, sound, performance, camera movement, framing, and editing….[I]t is an element carefully considered by set designers, cinematographers and directors, all of whom must remain sensitive to the way in which color can create meaning, mood, sensation, and perceptual cues.

Sunday, January 31

sx | alice in wonderland research

For my research I watched the version titled "Alice's Adventures in Wonderland" from 1972.  I found that the script was very close to the original book by Carroll, so it was a nice refresher. The set designs were amazing. It really makes me want to build models. Some things I noticed about the set designs were use of color and layering. The colors throughout the entire film were very soft, which helped the overall surreal vibe of the story. The colors also changed after important shifts during the story. The enviroment was made up of materials that looked flat like plants could have been made of paper, but it was layered so that it would appear more dimensional. I really like that approach to creating something surreal / imaginative. It's also interesting because this style has recently become more popular, like in Allison Schulnik's claymation work.

"Alice's Adventures in Wonderland" from 1972:

Allison Schulnik's claymation:

Of course & as usual when I watched it... I initially respond to the visual / design components. But conceptually, this story can be read as a child's loss of innocence. I am uniquely drawn to the the caterpillar scene which illustrates Alice's loss of identity. (which signifies that at this time she has hit adolescence) 

"It's quite obvious I've changed, I'm not the same person I was yesterday." -Alice 

Figuring out your identity and who you truly are is a struggle that everyone can relate to. Once you define yourself as an individual, you are constantly aware of how you are suppose to act in certain situations. One idea I have is to create a space that does the reverse of this. For adults, but create an experience that takes them back into childhood and that mode of thinking. I love the details of labeling "drink this" and "eat this" onto refreshments. I want to try and prompt adults to forget who they have become and just act on playful impulse as they did when they were children.  


"Who Are You?" "I —Hardly Know."

As Alice progresses through her dream, she loses her sense of identity, just as most people do when they hit adolescence. “When the Caterpillar asks Alice, 'Who are you,' and Alice can barely stammer out a reply, `I—hardly know' then Carroll is exposing the quintessential vulnerability of the child whose growth and knowledge of self and the world vary so greatly from day to day that a sense of answerable identity becomes highly precarious if not evanescent” (Frey). At this point in the story, Alice has reached an age where she has lost her identity: that is, adolescence.
“In the industrialized world, children must find themselves on their own… they attempt to carve out an identity that is distinct from both the 'younger' world being left behind and the 'older' world that is still out of range,” (Henslin). The caterpillar doesn’t ever give Alice any direction, and she is now forced to find out who she is on her own.
“[She] is rarely aided by the creatures she meets. Whereas in a tale of Grimms or Andersen or John Ruskin, the protagonist's meeting with a helpful bird or beast would signal his or her charity toward the world or nature” (Frey). In Alice in Wonderland, unlike other fairy tales, the story represents a child’s true progression through life. In real life, in the industrialized world a child has to figure things out on her own.
In sociology, there is a stage called transitional adulthood. This is a period where young adults “find themselves … young adults gradually ease into responsibilities … they become serious” (Henslin). By the end of the story, Alice learns to deal with her problems, and gains sight of her identity. The queen, who loses her temper and wants to kill Alice, is the obstacle that finally helps Alice to become an adult. To leap over this obstacle, she reaches into her pocket to find a mushroom from earlier, eats it, and grows to an enormous size. This most likely represents how she is facing her fear and taking on responsibility, or “growing up.”
Alice in Wonderland is a perfect, down-to-earth example of childhood through adolescence. Just as a child’s life is filled with good and bad choices, hers is too. As most do, Alice learns from her experiences and ultimately becomes more mature.Alice in Wonderland has many connections to the way a person grows and develops from childhood up through adolescence. Alice matures emotionally in the way she thinks, the way she deals with her problems, and the way she perceives different situations, all of which are encompassed in the progression of a child.

list of concepts / rough ideas: 

  • journey in reverse | adulthood to childhood 
  • "very strange, very queer"- Alice 
  • emotional rollercoaster | "I have something very important to tell you. Keep your temper." -The Caterpillar 
  • swimming in tears | woman take back the idea of being overly sensitive 
  • "time is diminishing, we must be finishing" -W. Rabbit  | explore time & time related elements to a spatial design. 
  • The other side of the mushroom  
  • mad hatter | "it's always 6 o'clock, it's always tea time"
  • Create an experience like a loop. | The yellow door in the tree takes her back to where she started. 
  • The Garden | deck of cards | wild card?
  • Maybe the space becomes a card game - guests are the players 
  • play with size, going throughout the space surroundings will get bigger and smaller creating an illusion that the people are getting smaller and bigger 
  • Alice as feminist | "hold your tongue" , "I won't." -Alice