For my research I watched the version titled "Alice's Adventures in Wonderland" from 1972. Some things I noticed about the set designs were use of color and layering. The colors changed after important shifts during the story. The enviroment was made up of materials that looked flat like plants could have been made of paper, but it was layered so that it would appear more dimensional. I initially respond to the visual / design components. But conceptually, this story can be read as a child's loss of innocence. This is what inspired the direction of my project.
So just a refresher… Here are the topics I explored. Bringing adults back into childhood, flipping the journey of Alice. Again reminder that my space will be inside a corporate business building, offering a common space to break from work.
Using color to create different moods and sensations.
And lastly bringing outdoor elements to an interior space.
Here’s the brand guide. The name of the space is “spectrum garden”. The overlapping colorful layered type was inspired by the set design I mentioned earlier, while the crayon hand lettering is suppose to evoke a childlike nature.
I wrote a little paragraph for the invite so I’ll read it now:
work got you down?
take a break! find the orange slide, slide down, down, down instead.
you won’t believe what you’ll find. an indoor oasis with a spectrum of
colors that will punish your senses away from all the stress. quit watching the
clock and be free from worry with an imaginative nature. come to spectrum
garden and discover the kid in you.
“discover the kid in you” is sorta the tag line.
When you finish this experience, I thought it would be a fun idea to get to have a DVD take away so you can re-watch and share with other people.
here’s an example of one flyer or poster.
here’s how they would be shown all together wheat pasted to a wall.
Here’s the invite. it reads “work got you down?” large and then has the body copy I read earlier. I imagined that these could come in all the different colors.
The mark is a simplified identity mark that could be used on the envelope.