Thursday, January 29

Pro Practice: Setting Goals

<reading response>

Frank Chimero: What Advice Would You Give to a Graphic Design Student?

-you will get conflicting information
-everything lives on a spectrum of correctness and suitability
-treat the classroom like a workplace
-what you lack in skill, beat with thoughtfulness
-develop a point of view with your unique experiences
-every project is an opportunity to learn as well as to teach
-reject most of your initial ideas
-design changes with technology changes
-aesthetics are fleeting, the only things with longevity are ideas
-everything is interesting to someone


Sitting down and thinking this far into the future was not an easy task. I'm not one to plan out things so specifically because I like to see where life takes me. I'm interested in so many things right now and I'm not sure what design job will be the right fit for me. But here's my first draft:

short term 

_graduate with more internship experience & connections
_apply for lots of design jobs, preferably boutique studios to start out with a focus in advertising // promotion.I'm interested in art collective type work. So if there was some way to collaborate with musical artists, fine artists, photographers, filmmakers, clothing. Possibly start a zine or something that incorporates this outlet as a side project, while working an advertising position at an actual design studio to gain professional experience and a steady paycheck.
_Intially I thought I would want to leave Kansas City right away, but I wouldn't be opposed to sticking around for a little while and working locally. It would be beneficial to take advantage of connections I've already made here and hopefully more that I'll have by this time.
(studios like Barkley, Whiskey, or Grape Design interest me)
_Traveling and networking elsewhere is still very important to me though. So after a few years or so after I have some money saved up, I would like to move to somewhere else in the country. California sounds ideal to pursue a design job there, specially San Fran. But I'm open to other places too, wherever I find the best job offer/ experience/ fit. Other cities that interest me are New York City, Denver, or Austin. (san fran: Chronicle Books, Google) (NY: Moment, JUICE Pharma Worldwide, Trollback & Company) (Austin: FODA)

long term

_After working different design jobs, networking myself in both the midwest and another city in a different part of the country, then I want to go to Grad School to learn another language, study abroad, and get a masters in PR. (CalArts, NYU, Yale /dreams?/ )
This experience will enable me to become a creative director and travel /work abroad for a long term career. I'd like to be a creative director that oversees a variety of different projects, allowing me to collaborate with people who specialize in many different creative outlets (much like the art collective idea I mentioned earlier). I'm not entirely sure what type of studio or agency that would have this type of position, but I remember Casey saying that when she applied at Barkley she told them the type of work she wanted to do everyday and they created a position for her to excel in.

The things I'm certain of: I want to work in design and collaborate with talented creative people who challenge and respect me. I want to be able to travel for work and never stop learning.

UX: How to Task// Content

<How to Make an LED Tracing Light Box>

materials needed: 

_methacrylate sheet (5mm, DIN A3) (for the drawing surface)
_wood (30x40cm) (for the base, any kind of wood will work)
_LED (for light)
_cardboard (23 pieces of 3x40cm, 1 piece of 1 x 40cm)(for the methacrylate sheet support)
_white paint
_insulating tape
_soldering iron (optional)


1 First cut the pieces of cardboard needed: (23 pieces of 3x40cm, 1 piece of 1x40cm)
2 Once you have the 24 pieces, glue them on the wooden base to arrange to your ideal height.
    For the back: (23 pieces of 3x40cm, 1 piece of 1x40cm)
    For the front: (Use 3 pieces of 3x40cm and the piece of 1x40cm. The piece of 1x40cm is there to
    avoid the methacrylate sheet from sliding down.
3 Now that you have glued all the cardboard pieces, it's time to paint the wooden base in white. We        do this because the white color will reflect the light best.
4 Once the paint is dry, it's time to set up the LEDs. Fix the LEDs with tape that is included in the          package.

5 The final step is to put the methacrylate sheet on top of the cardboard support. Don't glue it or anything, just place it on top. And you're done!


backup ideas: 

Tuesday, January 27

Online News Research


New York Times; white & black, clean, elegant, centered, body text: aligned left flush right, subheads are italicized, logo (main title) keeps authentic print look, transition from the home page to health page subtle, column layout and hierarchy are also resembling the print version. Type heavy.

USA Today; black & white with functional color block labeling, appealing to a younger audience than NYT. Overall look is more digital and modern. The transition from home page to travel page is a left to right swipe, pushing the digital experience further. Pictures large and covering most of the screen, sometimes used as link to more content rather than using a block of type. 


Arkansas Times; home page has an immediate pop up requesting the user to subscribe, logo is fairly small and centered, colors: red, white, dark grey, lighter grey, sections are boldly separated, the dining review page has little hierarchy at all. 


What Screens Want
Theme: What does it mean to natively design for screens? 
>fast change// transition in technology 
>touch screens made screens utilize input & output
>abstractions in computing (using the right amount)
>screens first directly imitated physical real life objects (digital calendar) 
>flat design vs. skeuo
>flux levels
>what screens want must match with what we want

What the NYT Web Reboot Gets Right
>reading experience feels more natural 
>comments of article are placed next to it rather than below
>responsive navigation 
>navigation menu is simple and clean but added extra steps to user path 

Web Design is 95% Typography
>"information design" is the modern version of a typographers job 30 yrs ago
> choosing a typeface is not typography
>treat text as user interface

Reactions to 95% Typography 
>typography in practice is not choosing fonts or making fonts, 
it's about shaping text for optical user experience
>making the text easy to read
>getting too lazy to define a grid before setting type