Fun ideas. Alternative college beer is fun (gearing more wacky instead of traditional basic american lager). Intrigued by the idea of focusing on women. Think back to the androgynous packaging assignment if you go this way. It doesn't have to be delicate or fancy (like the Sofia sparkling wine we looked at) but that's not off limits. Could totally go more edgy femme if you choose. Up you you. Curious to hear more thoughts on nailing down a concept and name. Nice start.