Saturday, October 3

ds: logo exploration & refinement


Responding to the last critique, I wanted to fix up my logo so that it wouldn't look like an "M". So instead of using the sharp diagonal lines, I switched them to little curves, still linking the circles together. I also got feedback that it was more legible with color, so I added the color back in and explored ways to play off this curved shape. I think the half color, half black and white logo at the bottom is working the best in terms of legibility. 

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