Thursday, September 24

VA: Refined Problem Statement + Big Ideas

( REFINED) PROBLEM STATEMENT 

How can we promote integration of KC through raising awareness and improving the perception of AL?


BIG IDEAS

1: branding for expansion

  • What are the desired outcomes? give AL a new image East of Troost 
  • How could a systematic approach achieve those? We would go to meeting with committee, learn their goals, and design accordingly. 
  • Consider the basic components you’d need. 
    • AL logo & approval to use it. 
    • permission to advertise in business
    • resources for printing cost 
    • find out if AL has design requirements / design guide  
  • What approaches for research, audience feedback will you employ? Meeting with the committee and prototyping with them.  Survey students. 

2: info graphs & posters along Troost

  • What are the desired outcomes?  people East of Troost to be aware of AL & enroll their children
  • How could a systematic approach achieve those? Gather impactful information, create engaging info graphs, incorporate those into posters, and find locations to place them. 
  • Consider the basic components you’d need. 
    • permission to advertise in businesses 
    • possibly meet with a teacher at AL to gather impactful information 
    • survey business owners and parents / survey random people for general stats (what they know about AL) 
  • What approaches for research, audience feedback will you employ? same as above 

3: spacial PSA

  • What are the desired outcomes?  for people to feel a sense of urgency about the need for diversity & want to enroll their kid to AL  
  • How could a systematic approach achieve those? 
    • gathering more in depth information
    • choosing a prime location and time to set up PSA
  • Consider the basic components you’d need. 
    • legal issues with setting up spacial PSA in the public realm 
    • resources & money for materials 
    • equipment for experience (maybe: speakers, mic, projector, etc.) 
  • What approaches for research, audience feedback will you employ? We would be getting live reactions during the PSA. We could also interview people afterwards about their experience. 

4: commercial / radio broadcast

  • What are the desired outcomes? expose lack of knowledge about integration and show what KC people think of education / AL  
  • How could a systematic approach achieve those? 
    • come up a set of provoking questions to ask people
    • come up with a method to get people talking 
    • getting the right equipment (possibly camera / mic) 
    • make people feel comfortable in interacting 
  • Consider the basic components you’d need.
    • location for interviews 
    • rely heavily  on interaction with people 
    • equipment 
  • What approaches for research, audience feedback will you employ? Look up existing videos that inspired this idea. 

5: "humans of KC" 

  • What are the desired outcomes? reveal the diversity that already exists through photography 
  • How could a systematic approach achieve those? 
    • figure out a way for people to feel comfortable to get their photograph taken 
    • accurate representation of the demographic 
    • pick two locations such as Troost and Plaza. Take pictures there of the people you see. Organize the pictures in a diverse way to show how diverse our area could be then reveal which pictures were taken at which location to show how segregated it really is. 
  • Consider the basic components you’d need.
    • possibly a photographer or someone we could work with
    • come up with questions to guide us 
    • camera/ equipment  
  • What approaches for research, audience feedback will you employ? targeting ways on how to approach people. 

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