Thursday, September 10

va: reading response

Graphic Authorship by Michael Rock

I think this idea of authorship can get very complex. We often are faced with the question, what is an authentic new idea anymore? We are constantly reading other people's text and reusing other people's ideas, most the time unintentionally. Not only in art and design, but in our everyday language, and just life in general. This article just reminds me of a discussion I had in a writing class Freshman year, I think it was over the importance of citing. But anyways we talked about how it's hard sometimes when writing a paper, to separate ideas that's "already in your knowledge" compared to "ideas borrowed by someone else." Arguably someone had to share the knowledge you already know with you at some point in your life. Obviously when you're copying word for word out a book or literally copying and pasting a design, citation is essential. But moving on from that philosophical view, I enjoyed the parallel between film directors and designers.  A film is such a good example of something that is almost impossible to give complete authorship to the director, yet we totally do. His or her name is typically large underneath the title of the film itself. Obviously he oversees it, but there's so many aspects that go into a film and luckily films are good about giving credit where it's deserved with opening title sequences and ending credits. What's interesting to me is that in terms of design, the Creative Director kind of plays this same role as a Film Director, but it's too hard to literally put the names of all the people's ideas and labor went into a design. So in this sense the Creative Director gains authorship. I feel the same way about Andy Warhol's factory and fashion designers. I guess it's just something people have to decide for themselves before taking on a career underneath someone else's name or brand, if authorship is important to them. 

Designer as Producer by Victor Margolin

More and more in the creative world, I think there is the move towards being well rounded in doing everything rather than the history of "mastering" in one specific area. Just by using our school as an example, the "painters" in that department are building sculptures and making films. The "designers" are making photographs, prints, and animations. The separate departments are not so separate in terms of the work we are producing. To quote the reading, "design schools, which have historically prepared designers to serve manufacturers rather than become entrepreneurs themselves," I'm glad to say I don't really feel that way about our design department. We are required to make our mock ups for a lot of projects which I think is super beneficial.


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