Friday, September 11

va: final stages of logo + branding system

When finalizing my logo, I decided to incorporate the one element of my design that was working (the pizza lips) with this typography sketch.

Clearly the type had a long way to go, so I spent time refining that, till I ended here:

I realized that this mouth icon could become a system in the identity. So I started editing my collateral ideas to incorporate it. 


(crushed red pepper ///
 parmesan cheese packets)

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