Tuesday, September 29

mx: logo + brand

After exploring totally different names and concepts, we ended up going back to our original "place holder" logo + adding more thought behind it. The name is now "KC plex." ( -plex being a suffix that is a combining form meaning "having parts or units" of the number specified by the initial element ). So this refers to the many parts that make KC whole and that idea of combining them. The logo with the heart is our main logo, but we envision it being an interchangeable and functional element of the brand. So for example, being replaced by a bbq grill, jazz saxophone, or a beer mug. 



style one: icons












style two: photos






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