Monday, September 7

ds: logo development

after critique last class, I felt like I needed to explore more with my logo. I kind of skipped that experimental phase. So I took a few steps back and went to Santora's again to see what I was missing.

I decided to mess around with some of the existing typography.
I also felt like with my direction, it's important to include "Pizza" in the identity.















So now that I'm going with the full "Santora's Pizza" , I could cut a logo down to strictly the S & P.





Tried out some lips as well. 






I moved away from color during this exploration so I could just focus on form. 







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