Sunday, August 30

mx: kc local / pride


People who are from KCMO, or even people who have just been here a few yrs (like me), love Kansas City. But they don't just love it, they embrace everything KC! Local businesses are booming, why? because they're exclusively KC. Recently people have really started to appreciate and support "home-grown" ideas so to speak. Places that interests us, are places like the Bunker who created this KCMO logo that you can now find pretty much anywhere on anything around the city. It's gone viral, from shirts, to stickers, to full car windows, and even tattoos. And that's just one example of how KCMO really has this "mob mentality." But not in the negative way we see on the internet, in like an extremely positive and beneficial way! Anyways, we wanna set up interviews to the people behind the ideas: our local business owners / managers,  and give them a chance to share their start up stories and how this KC pride has impacted them or the city as a whole. We're planning on holding video interviews with these people to (1) further our research & (2) be apart of a kick-off video we create as one aspect of the project. We imagine this video as being the splash pg to the website and/or something that we could share via social media to get the word out about this new spot to find everything KC. Also,  just to get people excited to be apart of this great city. 

what we're working on right now: 

1. "business card"
So we realize that we're gonna have to find people that are interested and feel comfortable working with us or being interviewed / video taped. So the first step for us was to create a "business card" / "informational card" to give out to all the local businesses we hope to collaborate with. This way they have all of our information to contact us / as well as a little project bio so they can remember what we are trying to do. We know it's hard juggle lots of things, so let's make it as easy as possible for them to work with us. We also created a new email address just for this project. That way they don't have 3 separate contact info to deal with and it will keep us more organized.  This design is still in the works, but we hope to have it printed as soon as possible so we can start gathering research and information.

2. researching / planning for video interview
With 3 people in a group and who knows how many interviewees, we all want to get comfortable with the camera / filming / interviewing process, as we know our schedules will not all meet all the time. So we're planning on having test runs and a consistent list of questions to ask during the interview. 

research:

  • 5 Quick Video Interview Tips for Beginners 
    • #1: framing the subject 
      • be sure to keep the shot tight on the interviewee, typically keeping the space between the subjects head and the top of the video relatively minimal
    • #2: lighting
      • lighting should never be at the interviewee's back. The prominent light(s) should be behind the camera or off the side. Lighting can make or break your video.
    • #3: sound
      • an interview video without good audio from the speaker is worthless. try to find a quite place where background noise is at a minimum. for more advance users, external microphones are the best way to go.
    • #4: use a tripod
    • #5: getting a sound byte
      • For those moments when you'd like to mash up portions of your interview with some b-roll, have the subject repeat the question back so they appear to have a complete and natural thought which can easily be incorporated with other content. 
  • How to Create a Quality Background
    • You want the background to be visually interesting without becoming a distraction that competes with the speaker on the screen
    • When you arrive on location for the interview, one of your first priorities is to select the room where you'll be shooting the interview. Most likely, your best background is in one of the corners. 
      • the distance from one corner of a room to the opposite corner is the furthest distance you can have between the camera and the background behind your subject 
      • including corners in the background means that you'll have diagonal lines in the frame which are more interesting than straight lines. 
      • pick a corner for background then place the camera in the opposite corner, all the way across the room, as far away from your background corner as you can get. This distance is important for controlling depth-of-field. 
    • placing your interviewee
      • place their chair several feet in front of the background, a nice distance away. If you're half-way across the room, you're probably too far. Play around according to your specific location.
      • this creates 2 zones for lighting. zone 1 is the lighting on the subject and zone 2 is the lighting on the background. If there's good separation between zone 1 and 2, it' easier to prevent spill light from each zone from contaminating the other. 
      • the distance allows you to blur out the background, adding further visual interest depth, and reducing distractions. 
    • blur the background: reduce depth-of-field
      • place the camera far from the background and subject. We've already accomplished this by placing the camera in the far corner of the room.
      • open the aperture on your camera lens as wide open as possible. (this means you should use the lowest F-stop number) 
      • zoom in to frame your subject. the more you zoom in, the longer your focal length, and the more blur you'll see in the background.
    • put the background light on a dimmer
      • it's a good idea to use a separate light with the sole purpose of illuminating the background. but you definitely don't want the background too bright, more on the darker side.
      • when you dim a tungsten light, the color temperature becomes warmer (redder). If you feel that it's too red, you can put a CTB (color temperature blue) color gel over the light to compensate a bit. 
    • color gel add style to backgrounds
      • although splashes of color aren't necessarily realistic, they certainly change the overall mood and style of the image 
      • the deeper, richer colors make the biggest impact 
      • you can dramatically change the look of the image, simply by adding color gel to your light
      • **don't risk making your own flammable versions
    • add more style with a cookies



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