Wednesday, February 25

UX: PSA

PSA: Gender Equality 
Audience: Men 45-65

Right now our topic is just gender equality. But we plan to research more and get more specific. There are so many different aspects, such as, gender wage gap, eating disorders, cat calling, domestic violence, sexual assault, etc. But I'm very inspired by the HeForShe campaign that started last year, calling men specifically to join the feminist movement. So I definitely want our audience to be in line with this new take on feminism. 



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