Wednesday, February 18

PP: Identity Mark, Resume, Cover Letter, & Bio

Identity Mark:

Artist Statement: 

Cover Letter: 

Resume (just the type / still working on design):

Sara Garrison
420 E Armour Blvd. Apt. 8CW
Kansas City, MO 64109


BikeWalkKC / Kansas City B-Cycle Graphic Design Intern (August 2014-January 2015)

Working along side the in-house designer, I worked on a variety of different design projects. Being the only intern at the time allowed me to take on most of the design responsibility for this small non-profit. Producing mostly print material including safety information stickers, basket ads, promotional brochures, and info graphics. I creativity directed a branding project for their “Walk to School” campaign, coming up with designs for bags, safety vest, information booklets, banners, etc. Lastly, I worked on setting large amounts of type in an informational booklet given to potential sponsors.

Urban Outfitters Sales Associate        (March 2014- August 2014)

Although this job requires basic skills, it taught me how to speak and sell to customers. Working in retail, especially for such a large company, requires everyone to work as a team. Which meant constant communication with my co-workers to make sure that everything would get finished in a timely manner. Urban Outfitters’ creative atmosphere kept me up to date on current trends and styles in a variety of different creative influences: clothing, display, and graphic design.

Traveling Nanny            (November 2011)

While taking basic care of a three year old, I traveled to India and cared for a child on flights and duration of the trip. This experience taught me responsibility at a young age and exposed me to an entirely different way of life. While on this trip I took advantage of the beautiful culture and begin my interest in travel photography. One photo from the trip won an award in Arkansas Young Artists Association that year.


Kansas City Art Institute (2012-expected graduation May 2016)
Working towards a bachelor’s degree in Graphic Design.

Aesthetic Apparatus Workshop (April 2014)
Dan Ibarra visited KCAI in April for a lecture and workshop. A few students were selected from both the Graphic Design and Illustration department for a workshop on how to creatively push the limits of copyright laws.

People to People Student Ambassador (July 2011)
After studying the Australian culture for a year (2010-2011) with the People to People organization, I traveled through Australia for three weeks as an American representative in a foreign exchange education. Keeping a travel journal and photography over the duration of the trip.

SCAD Summer Seminars (June 2011)
Intensive pre-college program in which I completed two classes in art related education. 

Little Rock Central High School (August 2008-June 2012)
Learning the basics of my education, I took two art classes every year including drawing, painting, photography, jewelry, and mixed media.


BikeWalkKC Sponsorship Event    (December 2014)
Worked as a greeter / informational person for guest attending the event.

Rose Brooks Battered Woman Shelter     (August 2012-May 2013)
Meeting once a week, we did crafts with kids that had been through domestic violence. We also took a weekend and painted a mural for the children’s communal playroom.

Academy for Integrated Arts   (August 2012-May 2013)                   
Taught a collage class to kindergarten students once a week. 

KCAI ArtPlay Events   (August 2012- currently when needed)
Promotion of events as well as event design / decoration.

Arkansas Department of Human Services (Foster Care)  (Annual event in December since 2010)
Gathered donations as well as putting together and sponsoring an annual Christmas party for children without a family.


Copywriting slogans/catch phrases
Creative Direction


Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe AfterEffects
Adobe Audition


KCAI Dean’s List Honors Award
Honored in AIGA A10 Show


  1. logo
    I feel as if your brand mark suits you and is unique. I only question the legibility of the thin type on the black at a smaller scale.

    One thing I noticed was that your name wasn't in the statement. Maybe tailoring it to be in third person with your name might help in terms of search engines. I also enjoy your artist nature in the wording. It make you appear as much more than just a graphic designer. Although intriguing I think that some of the sentences are redundant and can be distilled to just one sentence at times. At first glance it seems just a tad lengthy but non-the-less uniquely creative.

    cover letter
    I didn't find any typos in the cover letter or in any of your stuff. Kelly suggested hand signing the cover letter to make it more personal (food for thought). I also think that you don't need to put the "I am applying" in the letter either. It might already be known that you are applying for that if you are sending in a cover letter.

    1. thanks !
      Really appreciate the constructive criticism ~ keeping me on top of my game.
      Also the kind words make me smile :)

  2. hey saraa,

    looove your mark
    i keep wanting to connect the two A's though

    for your artist statement:
    The opening is very provocative and controversial. It draws me into the rest of the bio, however, "puritan" has a religious connotation and may turn off some readers. This may be just me, so maybe ask around about the opening sentence? I noticed that you say "I'm part..." So maybe in the beginning you can start with, "There are three parts that form who I am," and then go into each part. The sentence starting with "Constantly feeling the emotional tug..." is a fragment, so I would revisit it and make it into a full sentence. As I kept reading, the second half of the bio seems more like a list than a complete thought, so I would try to weave those sentences together more fluidly.

    your cover letter:
    In the beginning, maybe you could be more specific with what stood out to you during the Hallmark studio tour. The more specific you are in this section, the more they'll see how receptive you were to how they work. Also, what does this mean "research from translation to product application"? It's probably because I don't know what translation is, but maybe be more clear here? I would also not put Urban Outfitters in parenthesis, maybe just put a comma. At the end, instead of "thank you for your attention," maybe change "attention" to "time" instead, because it sounds like you just finished a speech or a presentation

    Overall, I like how you talk about traveling, which your resume also reflects. I think some unique things about you is your lateral way of thinking. You always seem to think of ideas that are not immediately obvious. Your strength is also collaboration, which you talk about. I think you could speak more about how you work well with others because of how you traveled and got to know different people of different cultures.

    1. thanks y'all !
      Really appreciate the constructive criticism ~ keeping me on top of my game.
      Also the kind words make me smile :)

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