Tuesday, January 27

Online News Research

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New York Times; white & black, clean, elegant, centered, body text: aligned left flush right, subheads are italicized, logo (main title) keeps authentic print look, transition from the home page to health page subtle, column layout and hierarchy are also resembling the print version. Type heavy.








USA Today; black & white with functional color block labeling, appealing to a younger audience than NYT. Overall look is more digital and modern. The transition from home page to travel page is a left to right swipe, pushing the digital experience further. Pictures large and covering most of the screen, sometimes used as link to more content rather than using a block of type. 




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Arkansas Times; home page has an immediate pop up requesting the user to subscribe, logo is fairly small and centered, colors: red, white, dark grey, lighter grey, sections are boldly separated, the dining review page has little hierarchy at all. 





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What Screens Want
Theme: What does it mean to natively design for screens? 
>fast change// transition in technology 
>touch screens made screens utilize input & output
>abstractions in computing (using the right amount)
>screens first directly imitated physical real life objects (digital calendar) 
>flat design vs. skeuo
>flux levels
>what screens want must match with what we want

What the NYT Web Reboot Gets Right
>reading experience feels more natural 
>comments of article are placed next to it rather than below
>responsive navigation 
>navigation menu is simple and clean but added extra steps to user path 

Web Design is 95% Typography
>"information design" is the modern version of a typographers job 30 yrs ago
> choosing a typeface is not typography
>treat text as user interface

Reactions to 95% Typography 
>typography in practice is not choosing fonts or making fonts, 
it's about shaping text for optical user experience
>making the text easy to read
>getting too lazy to define a grid before setting type







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