Thursday, October 30

Concept Sketches for Package Redesign

Problem: The current design has no sense of personalization.
Solution: I want to focus on the endless possibilities for creativity with this snack. Encouraging the the person eating it to play with their food and make it their own. There's also the Box Tops for Education aspect so trying to tie in that as well. (pathos)

Union Station Interactive Timeline Process

updated user path: 
Patrick and I updated our user path. We also added in transitions from one frame to the next. We wanted to simplify the amount of motions that the user would learn. Now the user will only turn the dial and tap. The other transition will be an automatic flip from one main wireframe to the next, after the user chooses that path. 

visual user path: 
This shows what will happen if the user chooses to enter their departure time from the home screen and how they enter the time within that frame. 

home screen:
The outside circle will remain static. The shapes on the inside will be automatically turning. The user will only need to tap on the path that they want to enter. Once they choose, it will automatically turn again and deconstruct from 3d into a flat design.

personalization screen:
Once the user enters the flat design, the outside circle becomes a dial and the inside shapes remain static. From this point the user can decide they don't want to personalize their experience and tap "exit" taking them back to the home screen. Otherwise they will turn the dial, enter their train's departure time, and press enter. This will take them back to the home screen, with automatic alerts and updates.

Wednesday, October 29


Persona 1:  Kim

Young hip creative mom who lives in the city. Her kids are her best friends and what her world revolves around. She owns a pastry shop and is always up to date on the latest Pinterest recipes. An active member of the PTA at her kid’s school, she puts together themed parties and makes sure that the goodies will coordinate.  Packing her kid’s lunches is a daily creative project. Her kids are surprised daily with a fun snack to enjoy.

Persona 2:  Mr. Thomas

Devoted middle-aged elementary school teacher for unprivileged kids. He hurts for his student’s tough lives and goes out of his way to make their time at school mean something. He himself doesn't get paid that much, but will buy supplies and snacks for his students out of pocket. He strives to create an environment where kids are free to be kids, leaving their worries at the door.

Persona 3:  Lucy

Twelve years old, only child. Her parents are successful and have never been very involved in her life. She is unbelievably independent for her age. Money isn't a problem for her, as she gets a huge allowance from her parents. She’s very involved in extracurricular activities and surrounds herself with a lot of friends to make up for her lack of nurturing.

Koenig Process

Since my last post, I created a new grid and set a few flow lines. I went through each spread and tweaked things so that there was a consistent structure from one page to the next. I realize that it's a little late in the game to just now be thinking about these things, and it's set me back just a tad. I designed the rest of the project spreads. The table of contents has been cut down to one spread and I've incorporated a typical list for easier usability. The map had some of the same issues: form wasn't following function. Hopefully I've resolved that now by making the map very large so things are easier to locate. This spread was designed to "mimic" the full title spread. I've ditched the timeline design and I'm working on redesigning it to "mimic" the table of contents. I like the idea of the beginning and ending of the book kind of being the frame for all the content in between.

Sunday, October 26

Two Screen Iterations

welcome screen> The shapes spin on an z-axis inside the circle. Each shape will have different options for user paths. The user can hold down and move the spin at their own pace or use a full hand swipe to expand their options on flat shapes. Tapping the octagon will take the user to the screen shown below. 

In transition from the welcome screen, the shapes will flatten on top of each other and then the new type will appear. The circle will be a dial allowing the user to enter their departure time. The alerts will appear in the far right top corner to update the user on their trains' status.