My attributes are sleek, quality, and movement to connate enhancement. I rethought what my message was and why I choose this topic and what I realized that I was attracted to Apple's standards and goals. Their success comes from the constant improvement, simplifying, and desire for quality.
Friday, March 14
I took this week as an opportunity to really experiment and try completely different ideas. I still need a lot of time for refinement, but I felt that vast exploration was more important at this stage. I was thinking about Robynne's love for food, analog, process, and most of all her bold sense of humor.
Wednesday, March 12
I did a reshoot of Vanderslice today. I felt like my raw images weren't speaking enough to Robynne and I was relying on the manipulation of the photos. So I reshot today, this time thinking of things that Robynne would be interested in, as if she were a tourist on our campus and capturing things she liked. While shooting I was thinking about her love for food, gardening, and her bold sense of humor. Please keep in mind that these are completely raw images.
I went inside Cafe Nerman to provide her love for food. If she were on our campus I have a feeling that she would stop in here. With these images I was thinking about making an illustration out of them. A typical thing I've noticed in some of her poster design is that she tends to to use imagery that one wouldn't think to use right of the bat. There's always a clever connection, but she's not one to just put an obvious image. With the microwave and stuff I was also thinking that this would relate to her humor.
Because Robynne is a garden nerd, I figured that she would explore our surrounding landscape or admire flowers in Cafe Nerman. The two middle images in this group remind me of a place she would enjoy being surrounded by the trees. The last image has beautiful colors, so I was thinking about maybe pulling colors from it.
Lastly, I considered her bold sense of humor and obscure figures she creates. With the first two stone images, I can picture her using their heads and illustrating them with a body or maybe just feet. The last three were just kind of abstract, but I was thinking about how she uses things that don't always connote that clear connection. I was attracted to the language in the last image for potential humor, access at rear, as well as the strange arrangement on the wall. I think Robynne would find these things to be funny placed together and doodling over the image to enhance that.
Tuesday, March 11
I decided to let go of my circle timeline (for now) and just let the information stand alone. I kept getting the same critique about the photo real images of the iPods looking out of place so I dropped those as well. Key attributes are still the same but perhaps more clear now: motion, innovative, and connectivity & the overall message being "1000 Songs in Your Pocket" while also keeping in mind the style of Apple and Dieter Rams.
And then tried an inverted version and messed around with the type placement a little more.
Monday, March 10
Estate Planning Benefits
Other Legal Benefits and Protections
Same-Sex Marriage, Civil Unions, and Domestic Partnerships
Sunday, March 9
I'm using the typeface Castor because it looks like letters that were letter-pressed but they didn't ink all the way. Robynne would like this because it reveals process. I arranged the type in a playful and bold way to match Robynne's humorous and bold personality. Throughout all 25 compositions I was experimenting a lot with hierarchy, how placement effects readability and the order in which the type is read.