Sunday, November 16

Typeface: flak

Flak; a word used to describe strong criticism. Synonyms include harsh, hostility, disapproval, and abuse. (side note: Flak is also a word for exploding shells shot at enemies in aircrafts.)

With this typeface I'm aiming to create an aesthetic that embraces the unwanted, expecting to be disapproved because it reveals digital imperfection. Through static and explosions of color, Flak will evoke the viewer to wonder if it's so bad that it's good.

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