Refining my animation, consisted of speeding up things at the beginning so that I had time at the end to add the time/ date again. This way if people became interested in the show after seeing his name, they would be able to catch when it was. This also gave the logo a longer duration. I also let multiple instruments come in at once so that the idea of collaboration would be stronger. I tried to get the instruments to look like they were moving and creating music, but I couldn't get it clean enough. It began to be too much going on at once. Breaking it down into concept: The beginning when the circles come on, it lets the colors stand alone to evoke the samba influence. When that shape folds over to create the inkblot, it evokes this idea of symmetry and harmony. And again, all of the instruments come together to show a hybrid collaboration.
- What the animation communicates that the poster does not. Consider this in terms of both the existence of, and quality of, motion, duration, and transition.
Well first off the animation has the aspect of sound. The poster can only visually evoke the music, while the animation provides more of an experience with the music. It's up to the viewer how long they spend with the poster, but the animation has a set duration of 15 seconds. So the animation exists as a moment, when it's over it's over. The motion and transitions break up all of the elements, making it more of a reveal.
- How human factors and context affected your design decisions on each of these pieces.
The human factor of readability with context affected each piece. With the poster, type had to be legible from the street, but because it's posted right outside of Folly. It's understood where the event it taking place. So I separated the artist's name, event time and date so that it would be clear. On the program, the type could be much smaller. People know where they are at this point hopefully. So this allows the viewer to spend more time with the imagery because they are holding it in their hand. On a billboard, the viewer is driving by at least 60 mph. So they need to be able to read the type and understand it very quickly. So I gave each type element it's own little place to live, so they do not have to decipher anything. It's just a quick read. And lastly, on the animation type can come in at different times. I started with the date and time, then it was brought up that someone might want to know that after they see who's playing. So then I added the date and time again at the end. Which also helped my imagery kind of construct and deconstruct in the same way.
- what you learned through this entire process, from first class until now.
I've learned the importance of considering context and audience. Taking one initial design and having to string that through multiple different mediums allowed me to focus on just this. We challenge wasn't to make a new program, but rather translate the poster into a different context and audience while keeping the design cohesive. Now whenever I design something these important human factors will be embedded.