Sunday, March 2

Robynne Raye

I feel like Robynne Raye would take "cropped" photos because a lot of her work is collage or resembles collage, half photograph and half illustration. 

Designer: Robynne Raye

Quote: “For me design is like choosing what I’m going to wear for the day- only much more complicated and not really the same at all.”

As co-founder of Seattle-based Modern Dog Design Co, Robynne Raye has gained international recognition for her wholly vibrant serigraphs. The designs and illustrations she creates embody her modern spirituality, her ability to make people laugh and a lifelong dedication to world peace. Sis-R wishes to pass on to all of her students and followers the message of hope and love. Raye and her partner, Michael Strassburger, are the authors of Inside the World of Board Graphics, due out in October 2011.

Interview about her book "Inside the World of Board Graphics":
Modern Dog has done snowboards for K2, but you are not a snowboarder. Do you think that makes a difference in the kinds of designs you might do?
Just because I don’t snowboard doesn’t mean I can’t do work in that industry. You can apply that same philosophy to many things. I’m not an architect but I designed a website for one. I’m not a six-year-old but I designed a Nordstrom children’s catalog. I’m not an musician but I designed a poster for one, and so on.
Can you share the story of how Modern Dog got its first commission for K2?
Long story short, K2 thought we were someone else. We found out a few years later when they got drunk at a party and told us the morning we called they thought we were someone else. But we put Modern Dog in a position of opportunity and worked for K2 from August 1989 – December 2000. We witnessed what happens when a trend explodes and a lot of money starts pouring in. In the early days K2 allowed us to have fun and do some crazy stuff. They are one of the reasons my company is here today.
What makes board graphics so universally appealing?
Beyond the obvious rebellious branding of these three sports, it’s just plain fun. The commonality between all three is that a rider stands up on a board, a simple concept that is hard to master. And with skateboarding, you’re talking about an inexpensive product – even people in third world countries can make their own. In the U.S. a skate company can come out with new deck art every few days if they wanted, and often they commission dozens of designs every month. One of my favorite quotes was from Marc Hostetter, TransWorld Creative Director, when he said “the skate shop is the modern-day art gallery.” When I travel – and if I want to feel inspired – I make a point of checking out the local skate shops. As I’ve grown older I’ve stopped going to big museums and galleries because often I find the art displayed boring.
Obviously this book has a lot of striking imagery, but beyond the visuals, if you had to sum up what this book is really about in one sentence, what would it be?
It’s about the product as a canvas.
As a result of this book, you ended up teaching a class in board design this last summer. Can you tell me more about that?
The Cornish College of the Arts summer program is in second year so it was new for me too, though I have been teaching college-level design classes there for 11 years. I had five students between the ages of 15 and 17. Each student got two blank boards, and over the course of six classes made deck art out of collage, spray paint and stencils. I love getting my hands dirty so I made one too. Modern Dog designer Shogo Ota helped out as well.

>Modern dog has been sued by Disney Comsumer Products, Target Corporation, & Jaya Apparel Group

From Post by Robynne on Rock Paper Ink
>If Tom Ford has anything to do with it, I will probably love it. His oscar nominated 2009 film, A Single Man was one of my favorites in recent memory. The movie made me want to move into his beautiful, luscious, and stylish set designs. And I really fell in love with the story, so consider it an option for all the DVD movie lovers on your list.
 >Best Quote ever!: "If you go home with somebody, and they don't have books, don't fuck 'em!" ―John Waters (Naughty but so true, right?)

No comments:

Post a Comment