Jonathan Ive designs tomorrow. Ive designs elegantly simple, intimately personal products you have in your hand, put in your ear, have in your pocket, and sit on your lap. People form relationships with his products. Ive mainstreamed new materials, made design nonnegotiable, streamlined how you use software, and made the world easier to live in. A five year old can pick up and use an iPad. His revolutionary success comes from caring, hating fuss and relishing simplicity, purity, integrity and directness. Ive’s products are thoughtfully conceived and made so that form follows function. Jonathon Ive is the Earl Grey of tea.