Sunday, March 9

Best Five from Design Slam II






I'm using the typeface Castor because it looks like letters that were letter-pressed but they didn't ink all the way. Robynne would like this because it reveals process. I arranged the type in a playful and bold way to match Robynne's humorous and bold personality. Throughout all 25 compositions I was experimenting a lot with hierarchy, how placement effects readability and the order in which the type is read.

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