Monday, January 27

Semiotics Defined

semiotics: communication in all visual forms broken down into organized 
categories to be better understood

sign: any visual element used to communicate something to an audience

signifier: symbol, icon, or index used to communicate something

signified: what the signifier is communicating

icon: signifier that looks like what it’s signifying; direct giveaway 

index: signifier that has clear link to what it’s signifying without directly giving it away 

symbol: signifier that must be learned but is understood to connect to what it’s signifying

syntagm: units that have a connection within each other usually in a form of sequence

paradigm: example of something

code: set of signs that a population understands

polysemy: many meanings for one thing

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