Thursday, December 5

Final Type Specimen Book

front cover

showing both front and back covers

showing craft

spread one

spread one: showing the 
interactive element with front cover

spread two

spread three

spread four

spread five

spread six

dynamic overview

Vinyl Sleeve Design: Earth Wind & Fire

Tuesday, December 3

Specimen Book

Final French Fold


Monday afternoon I thought I was ready to print, when I went to Office Depot my print was out of focus and they made me pay for it. Then I tried FedEx in the plaza and they ran test prints for me. This is when I realized that my "essentials" spread was a low quality image. For some reason all the photos I took that day were at 72 resolution. So I did a reshoot. I'm very pleased with the outcome of what seemed like a such a hassle at the time. The addition of Myles' sketch book being open provides a look inside his thoughts making it more personal. I'm using the center spread as a subtle way to tie everything together. The texture of the skateboard shows up in the background of the 14 by 14 and the graffiti from the sketch book help tie the front and back covers.

Monday, December 2

First Attempts at Vinyl Sleeve Designs: Earth Wind & Fire

Shining Star  1975
Attributes: funky, fun, energetic, soulful, 
colorful, bright, warm colors, & groovy 

With these two designs I was trying to depict the overall beat and atmosphere of the song. There's this bouncy repetitive beat throughout and I was trying to visualize that with the circles and play on the bands name by using an image of the world. After the intro of the bouncy beat theres a piercing sound in which I depicted with the curved red electric shape and modified by removing that and just using the rectangular shapes. The beat is consistent throughout the song with random little spurts of groovy. I used warm colors as that's how the theme of the song feels. 

Bonus track: 
Fantasy 1977
Attributes: rhythmic, sweet, cool 
colors, soulful, & consistent

With the first design idea, I used the circles to depict the rhythmic soulful vibe & the rectangles to visualize the break and random electric pops throughout the song. The second design, I wanted to be humorous and give the overall fun feel of Earth Wind and Fire. Using their iconic 70's fro look over earth with simple depictions of the sounds. This cover would have a hole in it and the vinyl would look as shown. Note that I haven't added any text to the designs yet, just focusing on the visual. If I do add some it will be very minimal. 

Mock Up One with Revisions

Response to Desk Crit: 
I added a cooler temperature to the back cover so that it would better match the front. The center spread needed the most work, I sized down the "essentials" image & added a slight drop shadow, enlarged the type, added hierarchy in the type, and skewed the background (brick wall) so that it was in perspective with the image on top of it. I edited the quote on the 14 by 14 spread and kerned the letters. Lastly I printed this mock up larger to get a better sense of scale.