Friday, November 1

Final Package Design

These are my favorite photographs after shooting my three final packages. 
I like this design but I felt like it was too busy on the backside. 

All of the three final designs worked well together so I'm showing them as a group here. 

This is the design I'm using for my final. 
ENERGY: translation, overlap/ transparency, continuation 
SOPHISTICATION: minimal color, similarity, symmetrical weight, transitional typeface

& here's ALL the boxes I've constructed for this project. 
My designs have come a long way.

Thursday, October 31

More Package Designs Since Monday

I've been working on these designs, trying to communicate that I'm trying to communicate better. The first three are communicating energy and sophistication, using translation, overlap, transparency, and continuation for energy and then use of minimal color, similarity, symmetrical weight/ balance, and transitional typeface for sophistication. The last design is an altered version of my "best" design I had for class on Monday. I was told that the solid colored shaped on either side were a disconnect from the rest, so I took a photograph of the sauce itself and filled those shapes with that in hopes that the whole design would go together. I also had a little "fire drop" shape made out of the sauce before but I dropped that in this version. Note that all the bright red tabs are not shown when the box is put together. I've printed out all of these on card stock and I'm going to photograph each. The design that looks best as a box and photographs best is the one I will choose for the final design. 

New Baskerville

Screen shot of my 11x17 spread of New Baskerville

* I'm noting that I had trouble finding a lot of information on "New Baskerville", but because of it's direct influence from "Baskerville", I'm including a lot of research on the original typeface. There's little to no information on the designer who revived the design, but the typeface is mainly credited to John Baskerville.

Key information:
- John Baskerville (1705-1775) designed the original Baskerville,
but John Quaranda designed the revived version.

- The original Baskerville made a huge influence in Europe where it circulated among many foundries. Isaac Moore from Bristol's Fry Foundry created it's own Baskerville in 1766, which reflected the sharpness of the Baskerville roman. American typographer, Bruce Rogers, discovered a Baskerville type specimen in Cambridge bookstore in 1917, and once he became printing advisor to Harvard University Press, he recommended that the type be casted from the original Baskerville matrixes, causing a revival to the typeface in the 20th century. ITC gained the rights and releases ITC New Baskerville in 1982.

- John Baskerville designed the original typeface in 1762, revived New Baskerville released in 1982.

- Transitional typeface in between classical typefaces and the high contrast modern faces. Baskerville wanted to create a softer typeface with rounded bracketed serifs and a vertical axis.

Other factual information:
The original Baskerville and it’s revivals share design traits with old style typefaces while foreshadowing the innovations of Didot and Bodoni.

-John Quaranda designed New Baskerville. ITC gained the rights and released ITC New Baskerville in 1982. This release made the design’s roman, semi bold, bold, and black weights (each with a corresponding italic) available to a much larger audience.

-Baskerville was created for setting books, and its modern revivals are ideally suited to the setting of continuous text. Magazines, booklets, brochures and pamphlets are natural uses. New Baskerville is also an exceptionally legible design, with a genial, attractive feel. More than merely east to read, New Baskerville is inviting to the reader.

Baskerville produced a masterpiece folio Bible for Cambridge University and today his types are considered to be fine representations of 18th century rationalism and neoclassicism.

Baskerville grew out of an ongoing experimentation with printing technology. Baskerville redesigned the press replacing the wooden platen with a brass one in order to allow the planes to meet more evenly because the existing printing presses did not capture the subtleties of his type.

- Baskerville is used in the following: The Metropolitan Opera logo, Kate Spade New York logo, Better Homes and Gardens magazine, Canada word mark, and American Gangster film poster 
(just a few examples)

- New York Times did a survey question: Does a certain font make you agree or disagree more often than another font? Turns out that Baskerville confers a 1.5% advantage towards agreement compared to an average of six fonts.

- David Dunning a psychologist involved in the survey called Baskerville 'the king of fonts'.

Tuesday, October 29

Final Critique #kcbeautiful


I really enjoyed this project, learning the CNC was a great experience, and it felt good to use typography in the world outside of the classroom. I worked well with both Ashton and Edith, we made a nice group because we all brought something different and helpful to the table. So our goal for the project was to brighten people's day, remind them to be proud of the city, and to highlight beauty of Kansas City as well as the people. Making a hashtag turned our piece into both a physical and digital experience, it was really interesting to watch it grow on social media such as Instagram. We chose our location (The Plaza during Sunday brunch) because it's a location with multiple fountains (an important symbol of the city) and it's quite busy during Sunday brunch giving us lots of people to potentially work with. It's also a location where all different types of people are around. There's religious people eating after worship, there's healthy people running track, there's families going out for lunch, working class people headed to work and even homeless people hoping to get some change. Our audience was the people of Kansas City and we felt that this was a good location and time to capture a good mixture of people to represent that. We chose the typefaces Helvetica and Wisdom Script. Helvetica for the "#" so that it looks like a regular hashtag people potentially use on a regular basis and Wisdom Script for the practical reason of the letters being joined together as well as the fact that it's a trending typeface just like hashtag's are a trending idea right now. I feel that we reached our goal for the project and it was a success. We got lots of people who wanted their picture made and my personal favorite part about it is that they can go back and look at their picture on Instagram anytime and continue to experience our piece beyond just the one day we were out there. 

Monday, October 28

Final Package Design

The "Best"
Designed Using: Realistic Photograph 
Attributes: Energy, Taste, Fun 

Finalizing Book Covers

Right now I'm leaning towards these designs for the final book covers. I really like the simplicity and how well the three work as a set. (The outline isn't apart of the design.) The biggest alteration is for "A Rose for Emily", I decided to change the background to the decaying bug because it works better with the story and with the other image it was too difficult to read the typography.