Wednesday, September 18

Typography Reading Notes

Interconnection Pages 26-27

  • large scale- draws attention first
  • smaller text- "letterforms" within "margins"
  • writer > designer > reader (translate elements into messages)
  • typography main function is to get idea across, then aesthetic 
  • garage scale reference (aesthetic used to communicate meaning of text)
Connotation Pages 33-35

  • denote- have literal meaning
  • connote additional meanings by evoking associations
  • examples: 
  • American Typewriter- education
  • Bickham Script- elegance
  • Cooper Black- low-budget offer
  • Masthead: a sailing metaphor for the top of the front of the page of a periodical, newspaper, or website that contains name and dace of publication. 
  • Setting words in typefaces that have no obvious connection to or perhaps conflict with word meaning.
  • context- set of conditions and circumstances present at any given time, in any given place, including the motives and abilities makers and readers, the material nature of the artifacts, and particulars of delivery. 
Formal Systems Pages 39-47

  • formal system- gradual weights across a family of fonts or page organization
  • form- refers to shape, texture, color, structure, and any other attribute that constitutes the physical character of objects and elements
  • attributes of letterforms: type size, weight, color, speed, and so on- as separate and concrete entities 
  • spacing of letterforms form a relationship and make us perceive text as "heavier or larger"
  • relational equation: point size in relation to x-height
  • serif typeface with large x-height is quite readable at eight point size because it was designed for longer text. 
  • scripts barely reads at eight point
  • positive space (figure) & negative space (ground)
  • typographers approach type as dark or light shapes (figure)  places against lighter or darker surfaces (ground)
  • fluid exchange between letterform characteristics as they are in relation to spaces around them
  • relation logic- a formal system that governs the whole
  • counters: similarly shaped open spaces in letters
  • formal systems- proportion and variation
  • each character within proportional typeface is constructed relative to other characters (example capital B, P, R are proportionally equal) 
  • balance character individuality with formal unity
  • stroke-width: thickness or weight
  • width: expands, which changes the height to width ratio
  • when in italics > a double story letterform becomes a single story
  • altered details change overall appearances
  • typeface design is related to personal appearance as it is the sum of many details
  • structure- similar to skeletal system in that it holds together and helps govern the relationship among parts
Type Size Pages 232- 233

  • point size in days of metal typesetting included the topmost to the bottom-most parts of characters, accommodating ascenders, uppercase letters, and diacritical marks 
  • Ernest Hoch proposed that the nominal size of a typeface be measured by the height of capital letters, which is more comparable to visual size than the body point size (named H-height)
  • size now with technology is determined in relation to structure

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